Strategy & Product Management

Our domain expertise ensures that your products are commercially viable, mirror your business strategy and meet the needs of your markets and sectors.


Customer success designed in from the start

MDS has unrivalled insight into the mobile marketplace across Europe; with a deep understanding of enterprise and consumer needs, trends and competitive landscapes.

We will help you research and segment the market to create product propositions which meet the needs of your business and its customers - and maximise profitability. And we’ll structure commercial deals with Operators and OTT providers plus other third parties which create compelling client offers both today and for your ongoing product roadmap. This ensures that you build the mobile service your customers want: optimising market share and loyalty.

Strategies to refine and grow

Once your service is launched, you still have complete flexibility to maximise its profitability. Combining your brand and existing market knowledge with our technical ability and real-time metrics, we will help you to refine pricing, product bundling and other service parameters for the best commercial results.

As your service matures, we can keep your offer competitive with the latest product developments, customer life-cycle analysis and customer experience audits.

"Working with MDS has become far more than simply a customer/vendor relationship, and much more an integrated partnership to evolve the technology and customer experience."

IT Billing Systems Manager, Gogo

Latest News


MDS' Limerick Office

Mar, 28, 2018
MDS included in Analysys Mason Knowledge Centre Profile

MDS included in Analysys Mason Knowledge Centre Profile

Mar, 15, 2018
iD Mobile WiFi Calling

MDS Supports Launch of iD Mobile’s WiFi Calling Service

Mar, 14, 2018